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New Organic Keywords Report SERPs or Ahrefs (And How To Use It) in 2022

New Organic Keywords Report (And How To Use It)

New organic keywords in 2022| We’ve done a complete revamp of our organic keywords report. It’s a big, big change. We’ve added the option to compare ranking data between dates, as well as a complete overhaul of various filters, including position, SERP characteristics, keyword, and URL.

how to use organic keywords
how to use organic keywords

New Organic keywords report Ahrefs

Everything is now much more adaptable, giving you a much wider range of alternatives to work with. Today, I’ll talk you through all these new features and sprinkle in some use cases along the way. Let’s do it! Hey all, it’s Rebeka from Ahrefs.

URL into Site Explorer

Let’s head right into the new Organic keywords report. Just type your URL into Site Explorer, and you’ll find it in the sidebar, separate from the old report. And here we are, our new report in all its glory. Right now we’re looking at the default view.

Historical keyword data

This is where we’ve incorporated historical keyword data, which is one of our top requests of all time. You’ll now see ranking data for any month dating all the way back to 2015. What makes this update extra powerful is that you can now also compare this data.

Date filter these two step filter

You can control this using these two filters: the Date filter on the left, and the Compare filter on the right. The Date filter lets you select a month as a basis for comparison, and the Compare filter lets you pick a second time period to compare it with.

Select a time period for comparison

Pick the month you have in mind, or just the previous month or year. If you don’t want to compare data, you can set that in the dropdown as well. Once you select a time period for comparison, you’ll see all traffic and position changes for your selected time periods.

Our blog’s keyword rankings on this date

So in this case, we’re looking at our blog’s keyword rankings on this date. And we’re comparing how those have changed from this date. Here and here, we see the changes in traffic and positions over time. Which brings us to the next useful update.

We also made a big upgrade to our Positions filter. Now, you can filter by both the positive and negative changes that happened with your keyword rankings.

Improved keywords SERPs

So maybe you only want to see new and improved keywords, or maybe you only want to see keywords that lost positions or dropped out of the SERPs entirely. It’s completely up to you. So let’s say we want to find keywords that had negative movements in positions for our blog.

To do that, I’ll set the filter “Position = Lost or Declined.” And there we have it. Now, we’re looking at all keywords that dropped or lost in ranking positions over the time period we selected.

Resulting in the biggest drops in traffic

Plus if you want to focus on keyword changes that are resulting in the biggest drops in traffic, you can also filter for keywords in the top 10. Just click on the new presets to instantly fill in the position fields.

Now, let’s move on to a bunch of new enhancements that will make your life a lot easier. First up, we’ve made the Keyword and URL filters more customizable. With the old version of the Organic keywords report, you could only do searches within the Keyword or URL filter.

Mix and match keywords

But now, you can mix and match these two filters however you want. Say, for example, that we want to look for the top keywords that Ahrefs ranks for, which aren’t informational. First, I’ll set the Positions filter to the top 10 keyword rankings.

Next, I’ll add a list of branded queries for us to exclude. And finally, I’ll exclude a couple sections of our site like our blog and our help subdomain. And now you can see a list of all the top keywords that Ahrefs ranks for.

This was not possible with the old Organic Keywords report. Another cool feature we’ve added is the option to see “unranked” SERP features using this filter. This is great for finding eligible featured snippet opportunities.

Blog’s URL set in path mode

So let’s say we want to find featured snippet opportunities for our blog, which means that we don’t yet own the position, but it was present in the SERP for the keywords. With our blog’s URL set in path mode, we’d.

First, set the Positions filter to position 2—10, since that’s almost always a prerequisite to own the featured snippet position. Then, select Unranked in the SERP features filter. Hit Apply, and now we have a list of pages to optimize and try to win featured snippets for these keywords.

That’s all for today! Now you’ve seen how crazy flexible and powerful this report is, so give it a go and let me know what you think in the comments below.

One note: this actually isn’t even the final form of the report. We’ll be rolling out new features gradually and beefing it up.

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